Superkalle Posted September 14, 2010 Posted September 14, 2010 Lego loses trademark challenge at top EU court BRUSSELS, Sept 14 (Reuters) - Danish toymaker Lego failed on Tuesday to quash an EU agency's decision revoking trademark rights for its colourful snap-together plastic building blocks, after a top European court dismissed its appeal. This means that LEGO can no longer prevent other companies from using the LEGO brick (e.g. the 2x4) in marketing purposes, something that they spent conciderable effort in preventing over the years. So what will be the consequences in the long run? More clone brands? Lower prices? Read more and discuss here
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