Many other brands do have licenced themes, everyday stuff like City and niche themes like trains, for example Mould King and BlueBrixx. Cobi, Gobricks, CaDA and others aren't exactly small manufacturers anymore either even though they are all clearly dwarfed by TLG.The point being, TLG does have serious competition in at least two of its main markets, Germany and China. And arguably the competition there is making headway on TLG's overall marketshare. Otherwise why the current judicial rodeo or the general ferociousness from TLG towards the competition?
The crowd funding is primarily to show support to Hein Alkema himself and help him survive financially, not to make TLG notice. What a bizarre take.