This is actually quite funny. LEGO named this minifigure 'First Order General', but the only item signifying the rank of a general is the black cap. The uniform is of a colonel/major, although the colour is wrong (it should be teal or turquoise), and the armband is of an admiral (because of the red stripes). So only the cap and maybe the overall black colour of his uniform are correct for a general (however, black coloured uniforms are also worn by sergeants/squad leaders...).
Therefore, it may well be that LEGO just did not get this one right, or this minifigure may in fact be what a First Order Admiral looks like, or funnily enough, this minifigure is the "ultimate First Order Officer", or something along those lines. :)
All this (un)intentional confusion makes this minifigure interesting, even intriguing for me, and I will definitely be getting one or two, if not for the whole minifigure, then at least for the individual parts.