1) I was an old loyalty card holder and transitioned to the VIP card when the loyalty card was phased out. I use it whenever I buy anything at a brand store or online here in the UK or in Europe
2) No real benefits other than the points=money off thing
3) VIP does not influence me at all. If I like a set, I buy it, if I dont, I wont. Simple as that.
4) I would like exclusive competitions for ALL VIP members in all locations (not just in the US like the Batpod fiasco) and maybe access to some discontinued sets which only VIP members can buy.
5) I dont want to be treated any differently when in contact with Lego - everyone should be treated the same, whether they are spending £000's or just buying a minifig.
Talking of minifigs, the VIP is a sort of club for Lego buyers, so it would be great if we got a club minifig, maybe in the metallic red like the one on the card? Just an idea...