Well, I hope the big reveal at NYCC isn't Angry Birds, because I for one will be avoiding that theme. Maybe we could see some DC Super Heroes BvS sets there, but DW I think will have a stand there. DW, I would suspect, will be officially revealed beforehand because I would suspect Lego would draw a bigger crowd (ignoring AFOLers) from a established theme, than DW, a theme that, if you aren't following Lego closely, you may not know exists. I think they want to make this a big deal in the UK as well as the US, and NYCC, though it would definitely have a response from the UK market, I would guess they'd get a bigger response from the UK audience if they released it with DW itself, but that's just my guess. The NYCC reveal is a possibility, but I sure hope it's not what Lego does.