http://www.nerdist.c...lding-toy-sets/
Do they look nice? Yes. The gritty realism is pretty cool. Although, Mega Blok does a nice job with Call of Duty already.
Does he know a good way to package things? Probably. His figure pack plan with the main character plus a few extra guys is cool. I think he already has the action figure license so anything seems fair game.
Does he understand what a construction toy should be? So far no. From the pictures, there is almost zero re-purposing potential to make something new with your own imagination. All he wants is the gimmick of having to construct the scene.
Topless Robot: http://www.toplessrobot.com/2014/07/todd_mcfarlane_hilariously_misunderstands_appeal_o.php
I think if McFarlane doesn't include directions his sets will be better. Market them as a puzzle.