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Hello everyone! I am a student at Copenhagen Business School, and I am currently writing a paper in my masters degree in Brand and communication management. My paper is regarding LEGO's brand identity and how it is perceived from the consumers and the communities. Therefore I am turning too you, and i would like to answer two question if you would, please. 1. How do you perceive other LEGO users? Are they people of good social standing? Are they innovative people? 2. What do you get though your consumption of LEGO? Do you feel creative? Do you feel young? Thank you very much in advance!
