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Here's a vignette I made a few week ago for Vignweek, the prompt was Contrasting reflections If you are interested, here you can see how it's built: https://youtu.be/0ab9B3q9xWg
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Here’s the winter 2020 Disney Princess setlist: 43170 Moana’s Ocean Adventure - 46 pieces 41371 43173 Auroras Royal Carriage - 62 pieces 43174 Mulan’s Storybook Adventures - 124 pieces 43175 43176 Ariel’s Storybook Adventures - 105 pieces 43177 Belle’s Storybook Adventures - 111 pieces 43178 Cinderella’s Castle Celebration - 168 pieces, 4+
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Hi. My daughter and I created this scene from the Disney Princess set 41052 'Ariels Magical Kiss'. Hope you like it. Mike
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Article revision: 2018 May Before the main topic, here is a simple showcase of how the issue looks like: This thought was hidden in my mind when The LEGO Movie was announced early in 2013. As a person who grew up ith Belville after by dark age, I was very glad that LEGO shed more light and eventually reintroduce a minifigure-scale theme for girls. However, everything begins to turn out and show that LEGO's plan might not be what we really expected. Introduction to the "Minidolls" So before the discussion, I'd like to go back to the origin of Friends and their minidolls. Sorry to quote Pandora's comments about the interview with the LEGO Friends designers. Most of the controversies pointed their fingers at how TLC tried to differentiate girls from boys in their toys because some of the AFOLs believe that Lego is still acceptable to girls. But Lego is somewhat correct in their viewpoint of market---- the current Lego products have a limited effect of appealing younger girls, so they must do something to make up. The ultimate result is the birth of minidolls. So, if minidolls didn't appear alnog with Friends, what would have happened? The answer is the difference between Friends and our traditional City/Town sets, which are both based on our daily modern life. Many elements from Friends are actually what City sets seem to lack of: distinctive and colorful female citizens, indispensable buildings (school, family house). However, due to the fact that both themes don't share the same figures, it results in difficulty of visually mixing the two themes together due to police officers mainly being minifigures and teenagers mainly being minidolls. We regard the rise of Friends and minidolls as "inevitable" in order to give younger girls a choice . But is this the end of story? Perhaps no, because what the controversies worry about still continue: a market segmentation by gender. Friends have brought about some potential side effects of thoughts: Friends are for girls only, so traditional consumers, AFOLs and boys can't touch them. On the other hand, since girls have their Friends sets, they don't have to be interested in traditional Lego sets that include minifigures. Oh, TLC didn't say anything direclty, but so far many commercials and shows still often hint that traditional Lego sets and minifigures are the truth to Lego, while Friends and minidolls are just some marginal products that were "particularly" made in order to meet those critical needs from girls. Now the contradiction between minifigures and minidolls is, the former is a historical, iconic figure of Lego franchise, while the latter is a successful pioneer to the market where TLC had been never actually made it to. Minidolls and minifigures seem to become "competitors" even though their creators want both of them to cover the whole toy market peacefully. It becomes more tragic when TLC just tend to keep the light on only one of them. The cover catalogues seem to be one of the rare peaceful zones that can put friends and other themes together (unless TLC plan to publish an independent catalogue that only include Friends). There is no standard answer, obviously, but it should be an issue that TLC consider. I like Friends and minidolls as independent products, but they would create a problem if TLC want to have longterm plan with them along with traditional sets (and especially licensed themes). The best result should be a win-win: let girls love what TLC had brought, and let old consumers love what TLC will bring. Don't just think about how to draw attention from a limited range of customers. Look into other LEGO media advertisings: The other main topic we focus is, do minidolls successfully strike into public's eyes? And, do LEGO actively bring minidolls into public's eyes? Here are some of the LEGO media tools we've seen so far and let's see how they work this thing The LEGO Movie The very first LEGO theatrical film features an original story with all LEGO themes making guest appearances...... well, only some of them. Friends is one of the obviously missing member, which is a difficult guess cause it could be a huge letdown to girls who enter the theater and want to give cheers to the Friends girls. Anyway, I don't really think it bothers to give a Master Builder seat to Olivia. Some of the discussion suggest that if Finn's sister appears in the future sequel TLM2, could she bring the girls' theme topic into the movie as well? It's a possibility, but the worst chance could be that LEGO just introduce more girly / pink character like Uni-Kitty to "represent" girls' voice. LEGO Dimensions The new crossover game title between multple LEGO franchises is currently the number one topic among LEGO fans this year. Although there are some other iconic LEGO themes absent so far, Friends' absense could also mean that LEGO Dimensions loses a huge advantage ---- introducing their original female cast in order to balance the gender ration of current Fun Pack characters lineup. Some discussions indicate that this game would cater more to videogamer market or licensed fans, but somehow, I think LEGO Dimensions fail to label itself as "best family game" since they're unable to include any license or character that represents major girls. (Disney Princess is unfortunately one of the conflcit license, though) Would future expansions do a better job? I'm not sure about it. How LEGO view the figure systems, officially? The LEGO Movie did trigger a series of discussion about minidolls and their characters--- how would they really look like if they officially appear in The LEGO Movie world? THEORY 1: Minifigures co-exist with Minidolls and other figures Some of the official videos show such examples: Coincidentally this series of fun video also use the stop-motion technique similiar with LEGO's theatrical film series. And also regarding to the story setting of The LEGO Movie where the LEGO toy collection exist as realworld materials, as there's no restriction to include any specific figure type such as Duplo bricks, this could be what reall happens in the The LEGO Movie canon. Some of the suspection tell that perhaps Finn's father or sister might already owns the minidolls, so if LEGO wants to stick to the real thing setting, that means, it's very possible for the co-existence of minidoll-minifigure to become the real canon. The major defect is, just as stated above, there's still very little official souce encouraging FOLs to play and mix minidoll themes with minifigures. And if TLM2 wouldn't focus on this point as well, then this theory still doesn't help too much for the minidoll-minifigure issue. THEORY 2: Based on user's viewpoint: This theory is simply derived from the real figures we have on hand, since Disney and DC comics both happen to have minidoll and minifigure toys lineup: As we can see, a character can simlutaneously show his/her minidoll and minifigure form. We can enlarge this to actually assume that every LEGO character is supposed to have both minifigure and minidoll form, even if the phsyical toy lineup doesn't show that. This theory can of course apply to other known figure types such as Duplo figures and BrickHeadz. And actually, this is also an officially-proven theory comes from LEGO News Show which really shows the "transformation" between minifigures and minidolls: This may have a very good explanation about why certain characters, like The Flash and Wonder Woman, only show up as minifigures in crossover media but not minidolls---- because the media has set the viewpoint in a minifigure-only world. This theory would help decreasing confusion between themes and figure types, especially to those FOLs who don't adore minidolls that much.. But regarding to The LEGO Movie again---- as it strictly based on the real-world viewpoint where only physically made and existed LEGO toys can be represnted, not quite sure if the current minidoll-only characters can show up as minifigures. Conclusion There some plans I can come up with, which can be achieved together: Solution 1: Keep Friends and minidolls, but add more elements that girls like to regular sets and City theme. Girls can have more choices just like most boys can choose between Ninjago and Chima. We see that many girls are also obsessed with collectible minifigures, Ninjago and maybe the upcoming Lego Movie, which proves that there are still some potential to please girls in traditional regular sets. Don't make them think "girls should just go play Friends and leave the others alone". Solution 2: Let minifigures share spotlights with Friends and minidolls, at least some appearances in some advertising, TV shows or films. When minifigures and minidolls are able to stand together, there is no need to attack each other. Solution 2.2: Or physically include both minidolls and minifigures in the same set? Uh, it could be an uncceptably terrible, and more controversial idea, I can imagine. Maybe they can consider it if there are some licensed characters fit in that idea. Solution 3: Endow the "characters" from minidolls with alternate minifigures: we might be unhappy with the minidolls, but not actually with the original / licensed characters which the minidolls represent, because they're not born to be blamed. If we produce minifigures and minidolls together, this could allow consumers to exchange between them or combine City and Friends sets, and the themes can compensate each other. Regarding to the upcoming The LEGO Movie 2: the second part We know it's close, and as long as Friends has actually become one of the most popular LEGO theme as well as the second long-running franchise, also LEGO Elves, the second original minidoll theme is also doing a good job, would The LEGO Movie 2 eventually cast a positive light and bring these girls-targeted themes into the theater? What do you think?