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I think the chances are pretty low. You have to factor in all the VIP members who bought Super Heroes sets in a Lego store or online as well. I'm pretty sure much more than those who bothered sending emails.

  • 2 months later...
Posted

Seeing that the batpod has now been bidded up to around 2000USD on ebay, it is further clear to me that I won't get it for the rest of my life. Now, around 80% of the badpod are going to be buried in boxes eternally instead of being built, played and admired by many.

Yet, in this regard, LEGO does not really gain much in terms of the extra set sales or advertising effects. The true winners are those that are at this moment listing the prices of the set on ebay. Finally, thanks LEGO as in thanks Obama.

Posted

Seeing that the batpod has now been bidded up to around 2000USD on ebay, it is further clear to me that I won't get it for the rest of my life. Now, around 80% of the badpod are going to be buried in boxes eternally instead of being built, played and admired by many.

Yet, in this regard, LEGO does not really gain much in terms of the extra set sales or advertising effects. The true winners are those that are at this moment listing the prices of the set on ebay. Finally, thanks LEGO as in thanks Obama.

Lego did in fact get something out of it. The whole point of the competition was to increase awareness and membership of the Lego VIP program. That's the only reason this got produced as a set in the first place—Marcos Bessa, the designer, had been lobbying for the model to become a set since he first built it, but was denied up until the opportunity arose for a similarly-priced model to be released as a contest prize for VIPs.

I don't have the exact numbers, but I believe Kevin Hinkle said that the contest had been very successful in bolstering the membership of the Lego VIP program. In other words, it achieved what it set out to do.

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