Brickadier General Posted February 8, 2008 Posted February 8, 2008 OK, so one of my fondest memories as a child was of course Lego. And when I watch TV, I would always get excited when I saw the Lego advertisements. Some of them were really good. Anyway, I was searching YouTube recently, and they have a tone of commericals there, which was a pleasant surprise to me because I remember looking for some there about a year or two ago, and they didn't really have anything. So I thought it would be a cool idea to make a thread featuring links to as many Lego TV commercials as I could find. And if you can find any more (and I know there are more out there), you are welcome to post a link here, whether they be official Lego ads or ads for companies featuring Lego. Also, I will try to organize things by decade, but if any of you know the specific date for any of these, let me know. 1950s Town Plan ad 1970s 1980s 1980 Town: Main Street 1982 Stop Motion ad 1987 Lego Basic/Duplo (this one is hilarious, as it makes fun of clone brands) 1989 UK Castle: Dark Foresters What would Thomas Edison have built? Jack the Lego Maniac: Castle & Pirate 1989 UK: Technic 1990s Froot Loops Lego Sweepstakes ad 1991 Blaktron II 1991 Nautica (Harbor theme) 1991 Pirates 1992 Pirates 1992 What would the Wright Brothers have built? 1993/1994? Lego Expo: "Wizard's World" 1994 Technic Stop-Motion ad 1994 Town 1995 Royal Knights (in Spanish) Time twisters ad Wild west ad Spyrius ad 2000s 2001 Harry Potter and the Sorcerer's Stone Lego Star Wars: Slave I 2005 Knights Kingdom "action figures" 2006 Spongebob 2007 Batman Video Game Teaser 2008 Indiana Jones Video Game Trailer 2007 Lego Star Wars: The Complete Saga Trailer "Lego: Making Kid's Dreams since 1936" Lego Football/Soccer ad Hospital ad featuring Lego Norwegian? Political ad using Technic Figures And I know this isn't an ad, but I thought it was hilarious: . Seriously, just watch it. lol Quote
Lord Of Pies Posted February 8, 2008 Posted February 8, 2008 (edited) Good job on these, Brickadier General, I am sure that their are several ads that still have not been mentioned though. It was interesting watching the old ads, some are great. *wub* Edit: Your Ice planet 2002 link leads to the Nautica Lego advert by the way, aside from that everything seems fine and dandy! Edited February 8, 2008 by Lord Of Pies Quote
Batbrick Posted February 8, 2008 Posted February 8, 2008 Great job, there are a few Batman set ads on youtube there if you wish to add them *sweet* Batbrick Away! >:-) Quote
Mile85 Posted February 8, 2008 Posted February 8, 2008 I've never seen a lego commercial in finnish television.. It's funny see them afterwards :-D Quote
salty tbone Posted February 8, 2008 Posted February 8, 2008 These are great! Although I don't usually do the "running man" when building pirate sets. :-P Quote
CP5670 Posted February 8, 2008 Posted February 8, 2008 I love the Blacktron canyon chase and the Technic one. There is another nice Technic commercial on linked on that page, apparently from 1994: http://www.youtube.com/watch?v=opayzmleFN4&feature=related Quote
Brickadier General Posted February 8, 2008 Author Posted February 8, 2008 Edit: Your Ice planet 2002 link leads to the Nautica Lego advert by the way, aside from that everything seems fine and dandy! Thanks, I just fixed it, so you can see the real video now. Great job, there are a few Batman set ads on youtube there if you wish to add them *sweet* Batbrick Away! >:-) I looked and found some of the promotional 3D animated videos. I didn't see any TV ads though. I love the Blacktron canyon chase and the Technic one. There is another nice Technic commercial on linked on that page, apparently from 1994:http://www.youtube.com/watch?v=opayzmleFN4&feature=related Thanks, I've added it to the list. It is very nice too. I love the ones with stop-motion animation. Quote
Holodoc Posted February 8, 2008 Posted February 8, 2008 Great work BG! *y* Thank you soo much for digging up all those lovely ads and the work to complete this list! Downloading ON! Quote
brickzone Posted February 8, 2008 Posted February 8, 2008 These are fantastic. I haven't seen Lego ads on Irish TV other than Bionicle (and even that not recently). Quote
Lt. Veers Posted February 10, 2008 Posted February 10, 2008 Ah, these ads carry the tradion of all comercials containing "Lego Maniac" being annoying. Quote
Brickadier General Posted February 10, 2008 Author Posted February 10, 2008 (edited) Great work BG! *y* Thank you soo much for digging up all those lovely ads and the work to complete this list! Downloading ON! You're welcome. I'll try to post more as I find them. These are fantastic. I haven't seen Lego ads on Irish TV other than Bionicle (and even that not recently). I haven't really seen them on U.S. TV either, but I think part of that is because I stopped watching Nickelodeon eons ago. No Lego ads on the History Channel or Discovery Channel, and that's about all I watch anymore. :-D Ah, these ads carry the tradion of all comercials containing "Lego Maniac" being annoying. Annoying and cheesy, yes. But so bad, it's funny. Well, I found some more to add to the list above: 2005 Knights Kingdom "action figures" 1993/1994? Lego Expo: "Wizard's World" 1980 Town: Main Street Norwegian? Political ad using Technic Figures 1995 Royal Knights (in Spanish) Hospital ad featuring Lego 2001 Harry Potter and the Sorcerer's Stone "Lego: Making Kid's Dreams since 1936" 1994 Town Edit: Just stumbled on an old 1950s Town Plan commercial. *sweet* Town Plan ad Edited February 10, 2008 by Brickadier General Quote
Cardinal Brick Posted February 11, 2008 Posted February 11, 2008 That's for the BG, memories of the times I spent as a kid watching the loop of Lego adverts in the local department store come flooding back to me. Nickelodeon eons ago. No Lego ads on the History Channel or Discovery Channel, and that's about all I watch anymore. :-D I have the same problem, though with the UC Millennium Falcon that might be the best sort of place to advertise, well apart from the students watching like me. Quote
Pate-keetongu Posted February 12, 2008 Posted February 12, 2008 I found this football commercial in youtube: http://www.youtube.com/watch?v=GZo0fdde9fc&feature=related Quote
Lord Of Pies Posted February 12, 2008 Posted February 12, 2008 I think these are new: Time twisters ad Wild west ad Spyrius ad ..and an odd cereal promoting lego Quote
Brickadier General Posted February 12, 2008 Author Posted February 12, 2008 I found this football commercial in youtube:http://www.youtube.com/watch?v=GZo0fdde9fc&feature=related I think these are new:Time twisters ad Wild west ad Spyrius ad ..and an odd cereal promoting lego Thanks L.O.P. and Pig. I will add them right away! Those'll bring the number to a grand total of 53 commercials Quote
Siegfried Posted February 17, 2008 Posted February 17, 2008 I haven't seen many Lego ads... but these take me back none the less! :-P The 8880 one makes me jealous though... :'-( Thanks for posting every one and thanks especially to Brickadier General for organising this. *sweet* Quote
Brickadier General Posted February 23, 2008 Author Posted February 23, 2008 I haven't seen many Lego ads... but these take me back none the less! :-P The 8880 one makes me jealous though... :'-( Thanks for posting every one and thanks especially to Brickadier General for organising this. *sweet* You are welcome Sinner. And I did see that video you posted and downloaded it. When I get some time (which has been in short supply the past few days) I'll see if I can post it to youtube. Quote
Off the wall Posted November 29, 2013 Posted November 29, 2013 I was suprised to see a Lego 'Let's Build' advertisment wedged between a Budweiser ad and a Nissan ad during the Miami-Pittsburgh college football game. I was going to post a link to the ad, but couldn't find on Youttube the specific one that I saw on TV. Apparently, Lego is getting a lot of good press on the 'Let's Build' ad campaign. I caught a glimps of some modular buildings in the ad that I saw. Quote
Legogal Posted November 30, 2013 Posted November 30, 2013 Wow! That does seem like an unusual place to see a LEGO ad! Here is the Youtube link, but I could not get it to load yet. Thanks for the notice….can't wait to see the ad! Wow! The ad just ran from the link I posted. It is awesome! Congrats LEGO! Targeting young fathers is brilliant!!! Quote
Paul B Technic Posted November 30, 2013 Posted November 30, 2013 That is a really cool ad, targeting the "next generation" of LEGO fans :) Quote
Off the wall Posted November 30, 2013 Posted November 30, 2013 (edited) Lady.. Nope, not the same ad. I saw this one on YouTube. The one I saw was about thirty seconds and ended with views of a Lego town with modular buildings visible. I guess the ad I saw is so new that it hasn't made it to YouTube yet. The ad I saw started with a father/son building/playing with what looked like Technic builds. The ad ended with this panoramic fly over a Lego city where I could see the modular pet shop amongst a lot of other buildings. Edited November 30, 2013 by Off the wall Quote
Faefrost Posted December 3, 2013 Posted December 3, 2013 (edited) Those aren't physical billboard adds anymore. They are more like website banner advertising. The billboards in the parks are simply green screens. The adds are added digitally by the broadcasters. Lego simply paid for x amount of ad time. They really had no choice over what popped up next to them. And it would not be the same in all markets. Edit. Whoops I thought you meant the in camera advertising during the game. Not back to back commercials. Edited December 3, 2013 by Faefrost Quote
DrJB Posted December 3, 2013 Posted December 3, 2013 The ad is nicely done. It reminds me of how successful the Nintendo Wii was, because early on, they focused on a product that should bring family members together. Lego should be a family activity, and that is what that ad is about. Of course, the 'hidden' message is the sooner you get your kids hooked on Lego, the better off it is for TLG. Quote
naf Posted December 5, 2013 Posted December 5, 2013 Of course, the 'hidden' message is the sooner you get your kids hooked on Lego, the better off it is for TLG. And I'm ok with this . I'd much rather my kids get hooked on Lego than Budweiser! Quote
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