LEGO Star Wars 2021 Set Discussion - READ FIRST POST!!!

[hondohnaka]

11 minutes ago, The Stud said:

I’m not saying they’re perfect, just that we’re more likely to be wrong about “what sells” than they are.

Then again, Lego Con was a thing… 

I had forgotten it was a thing XD thank you for that non-memory lmaooo

[BrickBob Studpants]

A set list could be on the horizon as @Azani has teased on IG that he’ll start posting 2022 set lists for various themes soon  Can’t wait!

[hondohnaka]

If they don’t ship by Monday I’m spamming customer service because I’m annoyed and want to squawk at someone. 

[Fuppylodders]

2 hours ago, Kit Figsto said:

. truly doubt a multi-billion dollar company's market research team is full of bumbling idiots, like some people allude to on the internet.

Can I just point out their PR department....... 

(interviews, reveals, failcon etc...) 

Edited August 7, 2021 by Fuppylodders

[Kit Figsto]

1 hour ago, Fuppylodders said:

Can I just point out their PR department....... 

(interviews, reveals, failcon etc...) 

First and foremost they’re a company to make money.  I would assume that they’re going to spend most of their resources on making that happen, and figuring out what products to make and how many to produce is probably more important in that regard than PR.  Plus, I don’t think most people really are scrutinizing those interviews/reveals nearly as much as AFOLs on the internet.  

 

3 hours ago, ARC2149Nova said:

Because we all know how reliable focus groups are. Just ask Nexo Knights 

I feel like there’s a difference between a new product line altogether versus sets within a theme, though.  By no means do I think any company is infallible when it comes to research and decisions, but my general point is that there’s a reason Lego does and doesn’t make certain sets, and it’s not because “Hm, I never thought we could make money if we made this set!”

[BigA_7]

I'm building the Bad Batch shuttle and decided not to add the tiles and box in the back compartment. With this minor modification, I can now squeeze 4 figures in the back, or 2 figures and the gonk. This tiny mod makes the set so much better in my eyes.

[ARC2149Nova]

Guys, I was joking...

But in all seriousness, businesses often experience a disconnect with the "Hardcore" audience. They rely mainly on the ride or die fanboys & the content casuals (in both senses) to provide their profits. Hardcore fans make up a small yet passionate fraction of the fanbase, and so we want the things that casuals do not.

Ironically, businesses somehow fail to understand that exposure can lure in casuals as well. While it might not be as well known as an X-Wing or TIE Fighter, who wouldn't want a cool three-seater starfighter thingy? Or a large playset with a ton of troops?

Also, burnout is a thing. I'm starting to hate the OT with just how "overrepresented" it is, to the point where you have to think long and hard about what isn't out/won't be out for a while. And with Disney hellbent on shoving as much Empire Era content down our throats, Lego and other licensees will have to follow suit.

And before you all start: I get that the OT is the most popular and arguably best trilogy, and I love the Empire and Rebellion as much as anyone, but please...

Solo, Rogue One, Episodes IV-VI, Rebels, The Bad Batch (in spirit at least), The Mandalorian, All but one or two of the upcoming Disney Plus shows, About 2/3rds of the comic series and novels, all of it focuses on the same stuff. Sure, we have a couple of Clone Wars and Pre-TPM novels, TCW, and of course Episodes I-III, but um... actually there's no comparison. Don't even get me started on the video games...

All that off my chest though, it makes sense that some fans will always be at odds with Lego. Some of us more than others.

[kidtheboss611]

14 hours ago, hondohnaka said:

I just got another "we're doing our best to get your order out" email. I'm beginning to get annoyed. 

Also any guesses on a timeframe for a January list dropping? 

I got those emails too but one of my orders now says shipped while the other is backordered/in warehouse (depending on the item). 

I'd guess January list drops September and definitely by October. I remember back in October the youtubers did videos on the set pictures leaking so can't be long now. 

[necrochasm]

21 minutes ago, ARC2149Nova said:

Also, burnout is a thing. I'm starting to hate the OT with just how "overrepresented" it is, to the point where you have to think long and hard about what isn't out/won't be out for a while. And with Disney hellbent on shoving as much Empire Era content down our throats, Lego and other licensees will have to follow suit.

Kinda what I've been thinking the whole time, if you actually look at it, 4 5 and 6 aren't as overly represented as people think they are. They just get overlapped by the Disney movies/shows. Everyone talks about how many times we get the X-Wing and Falcon in the last 10 years, but if you really look at it, not counting UCS, Only 3 out of the 6 X-Wings are OT and only the 2011 Falcon are actually OT sets, and all 3 OT X-Wings have major design changes. They start to blur together, suddenly all LSW amounts to is Falcons and X-Wings. 

Lego does what's relevant with Star Wars, and 2015 was the first time when the prequel era was essentially deemed irrelevant.

It's not Lego that hates the prequel era, it's Disney

[The Stud]

1 hour ago, necrochasm said:

It's not Lego that hates the prequel era, it's Disney

There’s no evidence that “Disney”, or Lucasfilm, hates the prequel era. Since the Disney buyout, we’ve gotten multiple books and comics in that era, an additional season of The Clone Wars in that era, The Bad Batch which is right at the end of/just after the prequel era, a lot of prequel-era flashbacks in Jedi: Fallen Order and tons of references in Rebels, Mando, Solo and other media. The prequel era had the most content going into the new canon (three movies and an entire TV series) and appealing to OT nostalgia was and still is very lucrative, so that’s why the shift happened around that time.
 

Just because that era isn’t getting as much spotlight doesn’t mean it’s hated.

[kidtheboss611]

1 hour ago, necrochasm said:

It's not Lego that hates the prequel era, it's Disney

While I agree that Disney has neglected the prequel trilogy that doesn't mean Lego shouldn't make a couple of sets every now and then from that trilogy. I think the "hate" for the OT stems from a lack of prequel (not just Clone Wars based) sets. Theres many things from the prequels that should be remade or deserve an update: CIS ships, a new Dooku minifig, multiple clone commander from Order 66 scene, a Shmi Skywalker fig, a newer bounty hunter chase, AT-TE, and Genoisian Arena. Recently they've done a great job with fan demand for new shows but the stark difference between prequel and OT sets is something they should fix.

On a more general note, you can be critical of Lego without attacking the team (who design excellent sets) rather you should be critical of TLG. Criticism of the designers doesn't really help cause they're not the ones who decide what sets get released and when, however when they do say idiotic stuff like the yellow clone remark they should be called out. Also blindly defending TLG every-time someone mentions they could improve their set choices/asks for more prequel content isn't smart either and comes off as bootlickery (not aimed at anyone and I'm not sure if its a word) and counter productive since there is a lot of improvement that can and should be made from a marketing and internal structure standpoint. A lot of the mishaps and leaks that we see with Lego SW has to do with a marketing/leadership team that makes a lot of mistakes like the dumpster fire LegoCon, LAN leaks (most recently with the Camp Nou Stadium set), and most basic of all the republic insignia on the Gunship box. To be clear, I'm not calling for anyone to be fired or anything like that (So pls don't misinterpret what I'm saying) but they could at least try to improve and make changes especially for a future legocon and future leaks. IMO Without leaks reveals would feel more satisfying and overall cooler for both AFOLs and young kids/general consumers.

Again just my two sense but let me know if you agree cause I think that's how a lot of people feel.

 

Edited August 8, 2021 by kidtheboss611

[LemonFlavouredBleach]

12 hours ago, The Stud said:

 

Look, I’d like a new Gunship or AT-TE too, but just to play devil’s advocate, wouldn’t it be nice to get something we’ve never seen before over more remakes? Especially when the Lars Homestead is one of the most iconic locations in the series.

We have seriously gotten to the point of defending lego where people want Lars homestead which was barey even relevant in the movies.

 

12 hours ago, Kit Figsto said:

It's also an argument that makes zero sense to me that Lego is INTENTIONALLY ignoring demand for certain sets and is thus not making enough money as they could be.  I'm sure there are some prequel sets and vehicles that would sell very well, but clearly not as well on a consistent basis as X-Wings, Millenium Falcons, or some of the other regular remakes, or else we'd be getting them yearly.  

I truly doubt a multi-billion dollar company's market research team is full of bumbling idiots, like some people allude to on the internet.

Lego Market research is full of bumbling idiots wdym, you see fans screaming everywhere asking for these sets which is new AT-TE, new Commander Cody, new Captain Rex, etc not this excessive original trilogy stuff.

1 minute ago, kidtheboss611 said:

While I agree that Disney has neglected the prequel trilogy that doesn't mean Lego shouldn't make a couple of sets every now and then from that trilogy. I think the "hate" for the OT stems from a lack of prequel (not just Clone Wars based) sets. Theres many things from the prequels that should be remade or deserve an update: CIS ships, a new Dooku minifig, multiple clone commander from Order 66 scene, a Shmi Skywalker fig, a newer bounty hunter chase, AT-TE, and Genoisian Arena. Recently they've done a great job with fan demand for new shows but the stark difference between prequel and OT sets is something they should fix.

On a more general note, you can be critical of Lego without attacking the team (who design excellent sets) rather you should be critical of TLG. Criticism of the designers doesn't really help cause they're not the ones who decide what sets get released and when, however when they do say idiotic stuff like the yellow clone remark they should be called out. Also blindly defending TLG every-time someone mentions they could improve their set choices/asks for more prequel content isn't smart either and comes off as bootlickery (not aimed at anyone and I'm not sure if its a word) and counter productive since there is a lot of improvement that can and should be made from a marketing and internal structure standpoint. A lot of the mishaps and leaks that we see with Lego SW has to do with a marketing/leadership team that makes a lot of mistakes like the dumpster fire LegoCon, LAN leaks (most recently with the Camp Nou Stadium set), and most basic of all the republic insignia on the Gunship box. To be clear, I'm not calling for anyone to be fired or anything like that (So pls don't misinterpret what I'm saying) but they could at least try to improve and make changes especially for a future legocon and future leaks. IMO Without leaks reveals would feel more satisfying and overall cooler for both AFOLs and young kids/general consumers.

Again just my two sense but let me know if you agree cause I think that's how a lot of people feel.

Finally someone here with common sense about this, Thank you

Edited August 8, 2021 by LemonFlavouredBleach

[kidtheboss611]

33 minutes ago, The Stud said:

There’s no evidence that “Disney”, or Lucasfilm, hates the prequel era. Since the Disney buyout, we’ve gotten multiple books and comics in that era, an additional season of The Clone Wars in that era, The Bad Batch which is right at the end of/just after the prequel era, a lot of prequel-era flashbacks in Jedi: Fallen Order and tons of references in Rebels, Mando, Solo and other media. The prequel era had the most content going into the new canon (three movies and an entire TV series) and appealing to OT nostalgia was and still is very lucrative, so that’s why the shift happened around that time.
 

Just because that era isn’t getting as much spotlight doesn’t mean it’s hated.

I don't think this is an accurate rep of what Disney has done at all. Theres been references to all SW media in Rebels, Mando, Solo and there have been books and comics for all eras ( more for OT then either sequel or prequel). The additional season of CW and BB (which is imperial but we'll count it anyway) doesn't even come close to the 4 seasons of Rebels, Rogue One Movie, Vader Comic line, BF2 Campaign, and Fallen Order that the OT got. While you are correct that appealing to nostalgia works lets not act like Disney has made attempts to bolster the prequels when they haven't and won't do so in the future. I don't think Disney needs to make more prequel content and I'm more excited for the new OT stuff than anything but I had to respond cause it was a mischaracterization of Disney's prequel treatment. 

Also mods I know this was off topic so my bad. 

[BrickBob Studpants]

This entire discussion reeks of entitlement. “They’re idiots for not releasing what I feel entitled to”. Incredibly mature, I have to say.

You PT hardcores do realise that incessant whining and constantly painting yourselves as victims doesn’t help your cause in any way, shape, or form, right?

You want more PT sets? Then vote with your wallets, go out and buy the ones currently available  

The new set list definitely can’t arrive soon enough

[Brikkyy13]

15 minutes ago, BrickBob Studpants said:

constantly painting yourselves as victims 

tbf it’s not entirely unwarranted when OT purists constantly attack you for liking the prequels 

[BrickBob Studpants]

5 minutes ago, Brikkyy13 said:

tbf it’s not entirely unwarranted when OT purists constantly attack you for liking the prequels 

I was referring to the nonsensical “Disney/TLG hate the PT” statement  

[kidtheboss611]

26 minutes ago, BrickBob Studpants said:

This entire discussion reeks of entitlement.

Could say the same about oldhead OT fans who want things just as with absolutely no change ever 

[BigA_7]

16 minutes ago, LemonFlavouredBleach said:

Lego Market research is full of bumbling idiots wdym, you see fans screaming everywhere asking for these sets which is new AT-TE, new Commander Cody, new Captain Rex, etc not this excessive original trilogy stuff

First of all, just because you whine about wanting something doesn't mean you always get it. I don't know how the process works at lego, but I'm pretty sure they don't just look at the comments on an Mandr video and slap the most requested figure into their next set. There are a number of unseen factors that go into play to determine what they do and don't make. Second of all, it takes time. The 501st battlepack is solid proof that lego does listen to their fans, but it does take time for sets to go through the entire process. Lastly, what excessive OT stuff? This whole summer wave only has one OT set and is a love letter to the Mandalorian, Clone Wars and Bad Batch. Yeah, the January wave was filled with OT remakes but this isn't always about the hardcore fans. There are some casual fans who can't afford the expensive X Wings/ Tie Fighters or wasn't into lego at the time, and the January wave gave much more affordable versions for those who missed out. It's really sad how this wave has so many amazing parts in the sets and figures, but some people only focus on the negatives.

[BrickBob Studpants]

22 minutes ago, kidtheboss611 said:

Could say the same about oldhead OT fans who want things just as with absolutely no change ever 

On the Internet at large perhaps, but I don’t recall anyone in this thread making such statements  

For the record, I’m not an OT, PT, or ST fan. I’m a Star Wars fan. I don’t care about eras, fandom wars, and the toxic ‘us vs them’ mentality. If it’s SW, I’ll watch it  

That said, there’s definitely stuff still missing across the entire franchise that I find inexcusable myself. Yet, you don’t see me calling people idiots for not releasing it or pretending to be a victim.

[PreVizsla]

24 minutes ago, BrickBob Studpants said:

You PT hardcores do realise that incessant whining and constantly painting yourselves as victims doesn’t help your cause in any way, shape, or form, right?

You want more PT sets? Then vote with your wallets, go out and buy the ones currently available  

We are basically being attacked for liking prequels every other day even here by a random prequel movies sucks rant or only kids like prequels, only teens voted for gunship, verbal abuse on MandR or his fans calling us 11 year olds etc. with their mod privileges cause if we started calling them names we would be banned from the forum. Even designers think we are so mentally stupid that all we remember is a yellow clone from the gunship. OT fans are stuck in the 80ies and whine about every change ever cause they have nostalgia about the good old days and what's even worse most of them don't even like all 3 movies so they are whining and crying about episode 4 and 5. LEGO designer recently said “A seven-year-old knows what’s happened in the last three years, maximum, so it’s very difficult to bring it into their conscious mind,” he explains as a reason for no DC sets. Please tell me which 7 year old remembers a movie that is older than his/her parents? https://www.brickfanatics.com/lego-explains-the-lack-of-batman-and-dc-sets-in-2021/

Does voting with wallets do anything? Most owned set on brickset is Rey's speeder and i don't see any sequel sets? Most sold things in the history of LEGO star wars themes are battlepacks = LEGO proceeds to stop making battlepacks.

And OT is over represented. Prequel, Sequel, The Mandalorian, The Clone Wars, Rebels, Rogue One, Solo the Star Wars movie and Resistance fans had only 2 sets to buy from 2020 august wave to 2021 august wave: 4+ resistance x-wing and trouble on tatooine. 8 movies,4 tv shows = 2 sets, while 3 ot movies got promo set, 2 micro fighters, 3 vehicle sets, 2 helmets and brickbuilt droid thingy. For the love of Gods we didn't even get a single non-droid minifigure in the advent calendar for past 8 years and the worst thing: they completely ignored 20th anniversary of the phantom menace and made all anniversary figures original trilogy ALL 6 OF THEM. Prequel UCS set sells poorly = no Prequel UCS sets for 10 years, Original Trilogy UCS set sells horribly=  oh,no! Anyway meme. 

[MaximillianRebo]

I'm one of those 'oldheads' who grew up with the OT, so naturally that's my favourite era, and I'm assuming those who are vociferously calling for wall to wall PT sets grew up with that, or more likely clone wars. Likewise I've never got the 'us vs them' mentality. If there's an OT set coming out that I like I'll pick it up, but if it's a full on PT wave then I'm happy others are getting what they truly desire, and my wallet thanks me too. Star Wars straddles enough content that there should be something for everyone - ideally in each wave, but that's not always the case and TLG should have more balanced waves - and I don't think it benefits anyone to be calling for a focus on any particular era at the expense of all others. Now get off my moisture farm! 

[Fuppylodders]

10 hours ago, Kit Figsto said:

First and foremost they’re a company to make money.  I would assume that they’re going to spend most of their resources on making that happen, and figuring out what products to make and how many to produce is probably more important in that regard than PR.  Plus, I don’t think most people really are scrutinizing those interviews/reveals nearly as much as AFOLs on the internet.  

Just because they're a company to make money, does not in the slightest form mean they're infallible to making big blinding mistakes now and then because their thought process just doesn't understand their own product as much as hardcore fans do, because, ultimately, you're right, they're wanting to make money so that's where their thought process lies. 

 

Whereas hard core/normal fans are in it for the love and passion of it, so have a deeper connection to the lego themselves. 

Just look at the voting debacle on the list of classic lego themes and how they split those up....

You'd assume the company that made them would have had a better idea on how to split them up, yet they massacred it. 

It was like it was done by someone with literally no knowledge of any of the themes. 

Don't get me wrong, I'm not dooming them as bumbling idiots as a whole. They're more successful than I'll ever be. Than many other companies will ever be, that's undeniable. They are doing things right. 

But don't be blindly supporting them as impossible to do any wrong. 

They have people running it. 

People are the biggest cause of mistakes/errors/misunderstanding. So they can-and *will* happen. And it is also possible for a company to start getting dislocated from its *loyal* fans (not the average ones). 

 

----------------------------------------------------------------------

Also, can we seperate mandr from the PT vs OT thing? 

He brings stuff on himself... He's a public figure, not everyone will like him or what he does, he will get criticism. He's irrelevant to the PT/OT discussion. 

I mainly got into SW in the PT era, but had watched the OT before. I enjoyed both trilogies as much as each other, although too much cgi in the first film. 

I will side on the preference for wanting more PT sets, their ships/vehicles and locations were refreshingly different yet still retained the star wars feeling.

But, it is what it is... TLG are playing it safe, we may have to wait for after the ucs RGS gets discontinued to find out how we'll it sold and therefore if they feel it links to demand for PT stuff in general and therefore hope we get more PT stuff. 

As already said... Vote with your wallets. That's the best we can do. 

Edited August 8, 2021 by Fuppylodders

[BrickBob Studpants]

55 minutes ago, Fuppylodders said:

[…] because their thought process just doesn't understand their own product as much as hardcore fans do […]

No offense, but that line of thinking always cracks me up. “I’m a fan, and thus I understand [movie/book/game/character/product] better than the people that created it” is not as compelling of an argument as you may think 

1 hour ago, PreVizsla said:

Most owned set on brickset […]

You keep bringing up brickset, but it’s not a valid indicator for overall success. First off, not every AFOL/TFOL is registered on that website and secondly (and more importantly), the AFOL/TFOL community is only a small fraction of the consumer base. You can’t generalise the results on brickset, all it tells you is the success of the set within a portion of the AFOL/TFOL community 

[PreVizsla]

1 hour ago, BrickBob Studpants said:

You keep bringing up brickset, but it’s not a valid indicator for overall success. First off, not every AFOL/TFOL is registered on that website and secondly (and more importantly), the AFOL/TFOL community is only a small fraction of the consumer base. You can’t generalise the results on brickset, all it tells you is the success of the set within a portion of the AFOL/TFOL community 

It is valid. Pollsters can interview 1000 people to measure the views of a nation of 300+ million people, margin of sampling error 3%. Margin of error drops lower with each additional 1000 people interviewed. Here we have quarter of a million of targeted audience aka LEGO fans from all ages, interests and countries basically checking their entire collections. It's the greatest single thing we have without LEGO revealing their data. With buying patterns of 230k people you can see buying patterns of majority. If out of 50k people that bought 2020 star wars sets 18k got mandalorian battlepack,10 got razor crest and then only 2k got resistance I-TS transport these numbers won't really change much with another random 50k star wars fans. Stuff checks out if you remember every leakers comment about stuff selling well or not, if you see what's on the shelfs and what's not and if you talk with employees that sell this stuff.

[Fuppylodders]

1 hour ago, BrickBob Studpants said:

No offense, but that line of thinking always cracks me up. “I’m a fan, and thus I understand [movie/book/game/character/product] better than the people that created it” is not as compelling of an argument as you may think 

No offense taken, but in my opinion, you're wrong, because you're generalising. 

Of course, the company created those themes. 

Did the people that set up those surveys create those themes? 

99% probability they didn't. 

Do they collect or have a passion for most of those themes? 

Given the mistake they made, most likely not. Because if they did, they certainly wouldn't have made that mistake. 

They'd also not have made that mistake had they done even an ounce of research into each of the themes. 

So, while a lot of people may claim to know more simply by being a fan, when that statement would typically be laughed off the forum, here, it's entirely relevant given the context. 

Case by case basis, here it's true. Literally proven by the ridiculous and amateur mistake they made. *edit* even further proven by their recognition of the mistake and attempt at rectifying it. 

I say they, I mean whoever created and approved that survey. Not TLG as a whole. 

 

Edited August 8, 2021 by Fuppylodders