LegoAUT Posted June 9, 2023 Posted June 9, 2023 I just don‘t understand Lego‘s marketing policy.. why not release a teaser some time before an actual release to build excitement? Why do they sometimes reveal pics of new products months in advance and sometimes they try to do it as close to release as possible? This makes no sense to me.
iragm Posted June 9, 2023 Posted June 9, 2023 2 minutes ago, LegoAUT said: why not release a teaser some time before an actual release to build excitement? Game companies and movies do that to build hype. Lego struggles to pack and ship their initial waves fast enough -- popular sets like the modulars and Rivendell sell out early on, before they can be restocked. They don't need the hype. Additionally, a lot of Lego sales come from word of mouth, kids seeing sets at other kids houses and then asking for them for Christmas. Most movies and games are forgotten about within a couple years (yes there are exceptions, but that's the norm). With a 2 year life cycle on most sets, Lego is in a very different business than most companies are. Now, Lego could produce a lot more copies in advance of the release and do the teaser/hype thing, but if the set was a flop, they'd take a huge loss and need to move product that had already been produced. And if the set exceeds expectations and sells out anyway, people would be mad that they can't get the set, and lose interest by the time Lego can ramp up production. There's just less risk for Lego the way they do things now.
Yperio_Bricks Posted June 9, 2023 Posted June 9, 2023 Yeah, i don't understand it either. Sometimes they act like some secret service and the next day they ship out the wrong set so it can be leaked long before official release At this point we don't even know the number of minifigures for the rumored Eldorado set. We got more news on September or even November sets. Personally i got hyped when the initial rumor started months ago but today i almost lost interest because we have to wait so long and there is no info. Harry Potter and Indiana Jones have also good sets
LegoAUT Posted June 9, 2023 Posted June 9, 2023 1 hour ago, iragm said: Game companies and movies do that to build hype. You are right, but they build the hype around a confirmed new game, while the existence of this remake is still not confirmed in any way, this is where I struggle to understand the policy. I don‘t think TLG can reasonably expect to build a hype based on a months old rumor and on a hand full of people discussing this rumor in some forum..
DonQuixote Posted June 9, 2023 Posted June 9, 2023 (edited) Either way : I am going to have a new Eldorado Fortress this year no matter what. If Lego doesn't deliver I will build a great Eldorado moc from rebrickable. I will make the rumour to be true. If it will be a moc I will act like it is a new set. I am so hyped for this that anything else will not satisfy. If it's a red coat trade port remake, I will not buy it. I must have a new Eldorado Fortress. So many nostalgic feelings. Edited June 9, 2023 by DonQuixote
Alexandrina Posted June 9, 2023 Posted June 9, 2023 27 minutes ago, DonQuixote said: I am so hyped for this that anything else will not satisfy. If it's a red coat trade port remake, I will not buy it. This is probably why Lego don't try to hype up upcoming reveals too much. A remade Imperial Trading Post would be just as awesome and if anyone's too hyped for Eldorado specifically that's not the fault of Lego
kuzyabricks Posted June 9, 2023 Posted June 9, 2023 6 hours ago, DonQuixote said: And with yellow necklines ofcourse! Still not convinced! Ceo of Lego will have to call me to confirm release of remaster Eldorado Fortress. Only then I will be convinced. Not some rumours from a random leaker and Starwars lover who has absolutely no knowledge about classic Lego from the eighties. I was 9 when the first Pirate wave released and I have them all ! Oh yeah. Next year Lego will release a gigantic Harry Potter and Starwars set. Now I am a leaker too. I am pretty sure this is accurate because Lego ALLWAYS releases big licensed themes. Oh boy. Leakers don’t care what they reveal. Doesn’t matter if you collected those sets since birth. It’s not some random Star Wars leaker but a person who has shown pictures of upcoming Star Wars figures and used to work for Lego. They have actual information. So much pessimism
LegoAUT Posted June 9, 2023 Posted June 9, 2023 1 hour ago, Alexandrina said: This is probably why Lego don't try to hype up upcoming reveals too much. A remade Imperial Trading Post would be just as awesome and if anyone's too hyped for Eldorado specifically that's not the fault of Lego I agree. I personally would actually prefer the trading post haha. Either way, both of these sets would be amazing as modern remakes.
Sir Dano Posted June 9, 2023 Posted June 9, 2023 I couldn't care less what specific set it is as long as it's a pirates set.
LegoAUT Posted June 9, 2023 Posted June 9, 2023 1 hour ago, Sir Dano said: I couldn't care less what specific set it is as long as it's a pirates set. That‘s the spirit haha
karrit Posted June 9, 2023 Posted June 9, 2023 I'm in for whatever as long as it's a Pirate set. I didn't get any of the original fortress or trading post sets. I have a couple of the ships so I need some Imperial forces. I think I have two or three of the smaller sets that just had a rowboat, or small one story sentry post.
RichardGoring Posted June 10, 2023 Posted June 10, 2023 I was 'about to move' for about two years, just as Barracuda Bay was launched, and then finally moved a year ago, but haven't yet managed to find time or space to build it. It will be a good time to build it and something from the Imperials to match at the same time, whatever it is.
kuzyabricks Posted June 10, 2023 Posted June 10, 2023 To the people complaining about the torsos… swap them 🤯🤯🤯 no but in all seriousness the leaker said blue coats which I don’t prefer but can live with
Roebuck Posted June 10, 2023 Posted June 10, 2023 15 hours ago, LegoAUT said: I just don‘t understand Lego‘s marketing policy.. why not release a teaser some time before an actual release to build excitement? Why do they sometimes reveal pics of new products months in advance and sometimes they try to do it as close to release as possible? This makes no sense to me. They probably want you to buy the sets they have on marked now instead of future sets. If we knew every set that came the next 2 years a lot of people would buy less since they would save the money for a even better set coming later. Mostly the pictures that are revealed months in advance are aimed at shops so they will order the sets. In addition it is not like every customer follows leaks and news as closely as we do.. Think of it as e.g. buying ice-cream, either you have it on your shopping list, see it in the store and fancy it or it is a gift for your kids you buy it if you have the money. Maybe it is a new flavour, one you remember from your childhood or one you usually buy. Either way you probably do not follow a ice-cream forum, look for leaks and news months in advance, but you may have seen a commercial about a new flavour the day before..
LegoAUT Posted June 10, 2023 Posted June 10, 2023 1 hour ago, Roebuck said: They probably want you to buy the sets they have on marked now instead of future sets. If we knew every set that came the next 2 years a lot of people would buy less since they would save the money for a even better set coming later. Mostly the pictures that are revealed months in advance are aimed at shops so they will order the sets. In addition it is not like every customer follows leaks and news as closely as we do.. Think of it as e.g. buying ice-cream, either you have it on your shopping list, see it in the store and fancy it or it is a gift for your kids you buy it if you have the money. Maybe it is a new flavour, one you remember from your childhood or one you usually buy. Either way you probably do not follow a ice-cream forum, look for leaks and news months in advance, but you may have seen a commercial about a new flavour the day before.. That makes absolute sense and (sadly) it works! I just bought the two small Indiana Jones sets yesterday because I craved a new Lego set and Eldorado is still not confirmed/ revealed haha. But wanted these Indy sets anyway and was getting them sooner or later. I try not to impulse buy Lego. 7 hours ago, RichardGoring said: I was 'about to move' for about two years, just as Barracuda Bay was launched, and then finally moved a year ago, but haven't yet managed to find time or space to build it. It will be a good time to build it and something from the Imperials to match at the same time, whatever it is. This will be great! I loved PoBB :)
Yperio_Bricks Posted June 10, 2023 Posted June 10, 2023 1 hour ago, Roebuck said: They probably want you to buy the sets they have on marked now instead of future sets. If we knew every set that came the next 2 years a lot of people would buy less since they would save the money for a even better set coming later. Mostly the pictures that are revealed months in advance are aimed at shops so they will order the sets. In addition it is not like every customer follows leaks and news as closely as we do.. Think of it as e.g. buying ice-cream, either you have it on your shopping list, see it in the store and fancy it or it is a gift for your kids you buy it if you have the money. Maybe it is a new flavour, one you remember from your childhood or one you usually buy. Either way you probably do not follow a ice-cream forum, look for leaks and news months in advance, but you may have seen a commercial about a new flavour the day before.. That logic does not work for me because there are always sets on the shelfs and there are always sets to be revealed in the future. But i'd say, i am immune to advertising anyway. Maybe i bought a chocolate bar once, 10 years ago, because it i saw an commercial, but that's it. I want to get all relevant information about a product early and then make a educated decision 7 hours ago, kuzyabricks said: To the people complaining about the torsos… swap them 🤯🤯🤯 no but in all seriousness the leaker said blue coats which I don’t prefer but can live with But the torsos are the only thing that differentiate the set from a pile of random bricks and pieces As i am no collector and i wouldn't display a set, every set is a parts and minifigure pack for me.
LegoAUT Posted June 10, 2023 Posted June 10, 2023 54 minutes ago, Yperio_Bricks said: But the torsos are the only thing that differentiate the set from a pile of random bricks and pieces I agree! This is why I could not care less about any MOC on rebrickable in this sense. I want exclusive minifigs and parts I can‘t get anywhere else (plus, Lego setdesign still often is special compared to what most MOC builders deliver). Don‘t get me wrong, I build my own MOCs (bricksaut on Insta) and I love a good MOC from others, but what I need to populate the MOCs with are minifigs, animals, cloth/ fabric parts etc.
Sir Dano Posted June 10, 2023 Posted June 10, 2023 3 hours ago, Roebuck said: They probably want you to buy the sets they have on marked now instead of future sets. They can want that all they want, but I'm not buying any sets that aren't castle, pirates or space.
DonQuixote Posted June 10, 2023 Posted June 10, 2023 (edited) 16 hours ago, Sir Dano said: I couldn't care less what specific set it is as long as it's a pirates set. I am not. I am a very consent consumer. I don't like the red coats trading post as a kid and I don't like it now.It is to open. I buy what I like. I am not buying some stick what Lego throws at me. They have to earn my money. That's why I am not a Lego purist.Though I have the money to buy these expensive overpriced sets but I am just stubborn. Last months I bought the Black Pearl (far superior to the Lego Black Pearl) and I bought some western sets from the German Bluebrixx group. I am very happy about the quality. I will use Lego minifigs to populate those alternative brands. Competition is good.A monopoly is bad. Being brand loyal is bad because Lego is getting lazy. (I have some color differences from Lego with turquoise,lila, reddish brown and dark red ). Something I never experienced as a kid in the eighties. Edited June 10, 2023 by DonQuixote
dilligan Posted June 10, 2023 Posted June 10, 2023 12 hours ago, kuzyabricks said: To the people complaining about the torsos… swap them 🤯🤯🤯 no but in all seriousness the leaker said blue coats which I don’t prefer but can live with I was just looking at the different imperial soldiers on brickset and don't mind either the red or blue coats, I just hope they don't have blue legs. I'll be swapping them out for white instantly.
Khargeust Posted June 10, 2023 Posted June 10, 2023 3 hours ago, Sir Dano said: They can want that all they want, but I'm not buying any sets that aren't castle, pirates or space. Will you plan to get the Village Viking and D&D anniversary set ?
LegoAUT Posted June 10, 2023 Posted June 10, 2023 1 hour ago, DonQuixote said: from the German Bluebrixx group. I am very happy about the quality. I will use Lego minifigs to populate those alternative brands. Competition is good.A monopoly is bad. Being brand loyal is bad because Lego is getting lazy. I agree with you here. I also like Bluebrixx and especially in the niches TLG does currently not serve they have some amazing sets for adults (esp castle/ medieval and western), still, sometimes I miss the „Lego Style“ of things, like the little fun details that you for instance see at the PoBB or new 10305 castle.
DonQuixote Posted June 10, 2023 Posted June 10, 2023 2 hours ago, LegoAUT said: sometimes I miss the „Lego Style“ of things, like the little fun details that you for instance see at the PoBB or new 10305 castle. That's why I buy Lego, Bluebrixx and Mouldking. I have no brand loyalty. I just buy what I like. 3 hours ago, dilligan said: I was just looking at the different imperial soldiers on brickset and don't mind either the red or blue coats, I just hope they don't have blue legs. I'll be swapping them out for white instantly. It's not that I hate the red coats or Spanish. It's just that I don't like the imperial trade port from the red coats. It's too open. The Eldorado Fortress is absolutely gorgeous, even today it holds up very well.It really has a fort feeling which I like. If it will be similar to the morized lighthouse style, I will be very happy
Sir Dano Posted June 10, 2023 Posted June 10, 2023 5 hours ago, Khargeust said: Will you plan to get the Village Viking and D&D anniversary set ? I consider Vikings to be part of Castle, so yes. I don't care for fleshies so the D&D set will have to have a very impressive build to get me to consider buying it.
Jack Sassy Posted June 10, 2023 Posted June 10, 2023 8 hours ago, DonQuixote said: A monopoly is bad. But isn't that monopoly of bricks that LEGO designed (Admittedly, I don't know the full history behind System brick design)?
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