Mega Blocks Gets Halo License

[BingoBrown]

Don't know if anyone has seen this yet, but it looks like Mega Blocks secured the Halo license: http://toynewsi.com/index.php?itemid=14024

Of course, this is bad news for Halo & Lego fans that had hoped for Lego to get the license.

[Legoman31]

TLC would never have tried to get it anyway; too much violence.

Edited February 3, 2009 by Legoman31

[meschepers]

Personally I am not a huge fan of Halo but I did get a few of the "Space Marine" armor sets from Brickforge. I really think that MEGA will have a tough time making a better looking fig. And if I wanted to build Halo themed MOCs I would just use my existing LEGO collection rather than buying new items.

Leg godt on!

[Oky]

Yes, this has already been mentioned here. I only played Halo once in my life and I wasn't exactly impressed. Therefore, I'm kinda glad that TLC didn't get the license.

As if they ever wanted to have it.

I mean, that would have been the stupidest theme ever: One about a game that's all about people killing other people. (As you can see, I am not a big fan of First-person shooters. )

However, I am still looking forward to the Halo movie that is in the works.

Leg godt on!

Amen, brother!

[Buttons]

Well if worst comes tp worst we could always use the instrucions and steal their ideas. (I doubt they will be very good though)

[Brickthing]

TLG would never have tried for games that are restricted to 15 or 16+ due to violence. Makes you wonder why MegaBloks did though - Halo and building blocks don't share a common target audience...

[posades]

Not too worried about them getting the license, never cared for Halo much; a Mario or Nintendo theme on the other hand....

[Algernon]

No big loss.

I'd love for Nintendo to get a Metroid license or something, though.

[Peppermint_M]

To all you Halo fanboys out there *dammit no laughing so hard you cry and slap the floor emoticon... pretend one is inserted here*

Got to say that I wonder how many TFOLs will have a major dilema come the release of these sets, plus I doubt we'll see them outside of America.

(I wanted the Gundam megabloks, but nothing can be seen of them in English)

I don't really understand the huge fuss about Halo and Mega Brands are really taking a huge risk by selling something with such a small (in relative terms) target demographic.

[KimT]

Hopefully this will end the "I want LEGO to do Halo" topics

If you want to play with Halo, then buy MB.

[BingoBrown]

I mean, that would have been the stupidest theme ever: One about a game that's all about people killing other people. (As you can see, I am not a big fan of First-person shooters. )

However, I am still looking forward to the Halo movie that is in the works.

That might be the most narrow view of Halo I've ever seen. Clearly you haven't played the game (or if you have, for only a VERY brief period), or you would realize that it amounts to much more than what you described.

Also, Indiana Jones kills a lot of people in his movies. Plenty of people (and droids, and clones, etc.) are killed in Star Wars (heck, the current theme is the Clone WARS). The current Lego Castle themes including trolls and dwarves is clearly Lord of the Rings-based, which has massive amounts of killing in the movies. Really Halo is no different than any of these similar Lego themes. Adventure-based stories often do include killing.

[SkyOtic]

However, I am still looking forward to the Halo movie that is in the works.

I'm sorry to say, but that movie is cancelled

[BingoBrown]

To all you Halo fanboys out there *dammit no laughing so hard you cry and slap the floor emoticon... pretend one is inserted here*

Got to say that I wonder how many TFOLs will have a major dilema come the release of these sets, plus I doubt we'll see them outside of America.

(I wanted the Gundam megabloks, but nothing can be seen of them in English)

I don't really understand the huge fuss about Halo and Mega Brands are really taking a huge risk by selling something with such a small (in relative terms) target demographic.

As of January 3rd, 2008 (last year), 8.1 million copies of Halo 3 had been sold. I don't think that's such a small demographic.

I guess I'm probably a "Halo fanboy" that you directed your message at. I've never purchased a Mega Bloks set. Even with the Halo theme, I'm probably not going to purchase them. Now, if I find a nice Halo set, and it happens to be marked at a really cheap price, I might pick it up and give it a shot. Otherwise, I'll steer clear.

[Brickthing]

As of January 3rd, 2008 (last year), 8.1 million copies of Halo 3 had been sold. I don't think that's such a small demographic.

I guess I'm probably a "Halo fanboy" that you directed your message at. I've never purchased a Mega Bloks set. Even with the Halo theme, I'm probably not going to purchase them. Now, if I find a nice Halo set, and it happens to be marked at a really cheap price, I might pick it up and give it a shot. Otherwise, I'll steer clear.

The small demographic that Peppermint_M is probably talking about is those that are old enough to play Halo games and considers themselves young enough to by Mega Bloks. I don't think there is a very larger overlap between those two demographics, if one at all.

[Oky]

Also, Indiana Jones kills a lot of people in his movies. Plenty of people (and droids, and clones, etc.) are killed in Star Wars (heck, the current theme is the Clone WARS). The current Lego Castle themes including trolls and dwarves is clearly Lord of the Rings-based, which has massive amounts of killing in the movies. Really Halo is no different than any of these similar Lego themes. Adventure-based stories often do include killing.

I thought some hardcore Halo fan might bring this up. But Indy, SW, and LotR are series of movies, not games, and are much more about what's happening around the wars, not simply the war itself, which HALO (as a game) is. And Lego themes never include killing, just fighting.

Note that I said "as a game". I'm sure that the story behind HALO (which I admit not knowing much about) is about more than just killing, which is why I would welcome a HALO movie, but if SkyOtic is right, I guess I wont even get to see that one.

Hopefully this will end the "I want LEGO to do Halo" topics

If you want to play with Halo, then buy MB.

Yes, I hope so too!

[Raphy]

k so I'm expecting a bunch of stupid

"teh n00bs rule ch3ck uot my hal0 w4rth0g!!!!!!1!!!!one!!!! G0 h4l0!!!!1!!one!one!!!!!"

Oh lordy.....

[Dadster]

I played it, but I was never into the game that much, so its really no skin off of my teeth. I'm sure the game still has its fans, but will those fans buy MB? Would kids? What is Halo to an 8yr old? (Something worn by the myths that are angels perhaps...)

[GloriusShadow]

The end is near-

But Mega Blocks isnt in sale here anyway.

But anyway..NOOOOOOOOOOOOOOOOOOOOOOOOO!

[BingoBrown]

The small demographic that Peppermint_M is probably talking about is those that are old enough to play Halo games and considers themselves young enough to by Mega Bloks. I don't think there is a very larger overlap between those two demographics, if one at all.

I played it, but I was never into the game that much, so its really no skin off of my teeth. I'm sure the game still has its fans, but will those fans buy MB? Would kids? What is Halo to an 8yr old? (Something worn by the myths that are angels perhaps...)

See, that's where I think you guys have it wrong. I think there are a LOT of kids (10 and younger) that play Halo. I know some personally, through relations and friends. And I hear a ton of very young voices via voice chat playing Halo 3 on Xbox Live.

Listen, any game that sells nearly 10 million copies can't be bought exclusively by adult gamers. I think there are a ton of kids that play the Halo games, some of which will be interested in Halo Mega Bloks.

Another thing to consider is the fact that kids will buy toys just because they look cool, not because they have any prior experience with the source material. I'm sure plenty of kids will see Halo Mega Bloks as a viable alternative to Lego Space.

[eti]

As far as I understand it's a first person shooting game. It may be a smart move of Lego, which is primarily targeted to children, to not associate with that kind of stuff. They'd better focus on family friendly licences instead (and of course there are 8 year old kids playing it. There's also 8 year olds who watch porn and smoke grass but that still doesn't make it exactly family friendly...)

If there is no killing going on in Halo, then I take back what I said (I'm not a gamer so I wouldn't know....)

[Justin2224]

This is quite depressing news actually. So what if it's violent, its a fun game. I don't understand how MegaBlox, of all people, got this license. Despite this news, I will stay loyal to LEGO as long as I live.

[Peppermint_M]

The small demographic that Peppermint_M is probably talking about is those that are old enough to play Halo games and considers themselves young enough to by Mega Bloks. I don't think there is a very larger overlap between those two demographics, if one at all.

Got it in one.

While many play Halo, they are too grown up to play with construction toys. The rather small amount who do both, TFOLs, some AFOLs and maybe some major Halo geeks would buy a construction toy based on the games.

Children who play with construction toys wouldn't be allowed such things by concerned parents worrying that the toys would make their children want to play violent video games (proven to cause school shootings dontcha' know... )

I can see some parenting groups protesting at this if they find out. (read: If Rupert Murdock wants them too).

Thus Mega Brands seem to be taking quite a risk.

[BingoBrown]

If there is no killing going on in Halo, then I take back what I said (I'm not a gamer so I wouldn't know....)

Yes, there is killing. However, as the main character, you never kill any human, just a bunch of aliens that don't look human at all. Additionally, it's not a bloody game. There's no blood or guts flying all over the screen. You use primarily energy and projectile weapons. Even though there is a sword in the game, it just kills opponents without showing anything graphic. Overall, it's quite tame for a First Person Shooter.

[5150 Lego]

I don't really understand the huge fuss about Halo and Mega Brands are really taking a huge risk by selling something with such a small (in relative terms) target demographic.

I had to say your wrong. Halo has one of the biggest video fan following of any game. Regardless of the age it targeted at, plenty of younger kids play it.

I thought some hardcore Halo fan might bring this up. But Indy, SW, and LotR are series of movies, not games, and are much more about what's happening around the wars, not simply the war itself, which HALO (as a game) is.

Are you joking, in denial, or just making excuses? The theme whitch you seem to love the most (i take this from your avatar) Star Wars is based off a war. The basic story is really no differnt from Halo. The fact that Indie and Star Wars are based off movies and not games, have nothing to do with it. If somthing has violence, it has violence.

And Lego themes never include killing, just fighting.

This makes no sence what so ever. All your doing is making excuses for other lego themes that have violence. Halo is no more about killing than Star Wars is. If you seriously concider every theme Lego has is just "fighting" then Halo would easily fall into that same catagory.

[CP5670]

I don't see what everyone is arguing about here. If you like Halo and you think these MB sets are good, you can simply buy them. Brand loyalty is stupid. If the set designs or quality are not up to your standards, then ignore them and make your own Halo models out of Lego instead. There are numerous Halo MOC designs out that you could try to emulate. If you're like me and not a fan of Halo, then you have no reason to care either way.

And yes, Halo is quite popular among kids, more so than most other FPSs. There will certainly be a market for these sets. As a longtime PC FPS gamer, I don't find the Halo series that impressive at all, but the reality is that it is one of the most popular games out there.

As for TLG's unwritten "no violence" rule, that was effectively dropped several years ago, at least as far as the licensed themes go. TLG will decide whether to produce new themes simply based on how much profit they ultimately think they will make, taking the license/production costs and market demand into account.