Check out this ad I just saw, Here! Can anyone tell if this is real?

Edited December 2, 200915 yr by Cutlass_Iz

Speaking of a Honda Jazz!...

http://www.flickr.com/photos/erockonvolks/...57622077022859/

Thanks for sharing that link. HONDA. The Power of Dreams.

It's real, but the description says that those sculptures are made out of Mega Blox.

It's real, but the description says that those sculptures are made out of Mega Blox.

I agree with 'JimButcher' the description says MB (those two dirty words). It does look amazing, but Lego are tied to big Italian car markers, not Japanise ones (at the moment).

It's real, but the description says that those sculptures are made out of Mega Blox.

It's NOT real, as the description says but at least they're 'not real' MegaBloks.

I saw this last night on TV and wasn't sure if it was LEGO or not. Glad I wasn't fooled!

Bahahaha! A description eh? I did not see that at all (wasn't using my pc) .

Description appears when you move the mouse over the video while playing.

But from what I understand it seems to be virtual (CGI) bricks indeed... Fake MB, Fake fake Lego bricks then :D

I don't understand the point of using computer animation to fake something like this, and using stilted camerawork to make it look even more authentic.

When you see something like this, the really amazing thing is that it was actually done. So when it wasn't actually done... then there's nothing amazing about it at all. It's an 'idea', but not an achievement. People shouldn't get recognised for 'ideas', unless the idea itself is the final product.

Bah. Now I have to put a quarter in the authenticity jar.

That was a very good video. It was impressive how real the bricks looked and how it worked so smoothly.

By the by David, Ideas are just as valuable as the final product. It's called intellectual property and is a major reason why Lego has a hissy fit whenever another construction toy company makes interlocking plastic bricks (ironic considering Mr Page created the concept) and people cry plagarism and sue each other if a concept is used without due credit.

I don't understand the point of using computer animation to fake something like this, and using stilted camerawork to make it look even more authentic.

When you see something like this, the really amazing thing is that it was actually done. So when it wasn't actually done... then there's nothing amazing about it at all. It's an 'idea', but not an achievement. People shouldn't get recognised for 'ideas', unless the idea itself is the final product.

Bah. Now I have to put a quarter in the authenticity jar.

It's pretty simple actually.

Any reasonable person will realize that something like that in stop motion form would have taken months of numerous people building round the clock. The cost of something like that would be ridiculous for labor. Commercials have a short life and can't be costing hundreds of thousands of dollars for a few months of a commerical, especially when the Jazz is only sold in certain countries and Honda has over 10 over cars to make commericals for.

Doing this in real life would be a ridiculous move for any company due to the incredible amount of time and labor charges it would have taken. Each individual frame would be a different sculpture, and we all know how long MOC's take.

Its pretty cool, (saying from an animators point of view than lego fan) i wasn't convinced it was real until i noticed the ladders and stand moving around.

Bah. Now I have to put a quarter in the authenticity jar.

dang it now i have to put one in i was fooled.

I now think i will never buy this car. Who would give credit to Mega Bloks! Is it cheaper or something?

Who would give credit to Mega Bloks! Is it cheaper or something?

My guess would be that MegaBloks is actively trying to promote themselves any way they can. They had a deal with some other ad campaign a couple years ago (I forget what it was for), and MB actually had them put up a disclaimer on the commercial to the effect of "BLOCKS SHOWN ARE MEGABLOKS!" in later versions of the ad. Probably because everyone who saw the commercial assumed that they were LEGO, of course!

There was recently some discussion about this regarding whether or not MB was simply riding off of LEGO's marketing efforts-- but here it's the other way around, I would think. Anyone who watches the ad is almost assuredly going to assume it's LEGO, and LEGO's probably going to get more PR out of it than MB will.

Anyway, my money isn't on Honda actively seeking out MegaBloks to do a campaign with them. Chances are, either MB approached Honda, or Honda approached LEGO and was denied (or LEGO was too expensive). Also possible (probably unlikely?) that LEGO might have some sort of exclusive rights for TV advertising with, say, Volvo or something, and that LEGO can't legally allow their trademark to be used in conjunction with another car brand.

DaveE

I don't understand the point of using computer animation to fake something like this, and using stilted camerawork to make it look even more authentic.

When you see something like this, the really amazing thing is that it was actually done. So when it wasn't actually done... then there's nothing amazing about it at all. It's an 'idea', but not an achievement. People shouldn't get recognised for 'ideas', unless the idea itself is the final product.

I agree with you completely.

Doing it virtually is kind of pointless

Then why would they lie saying they 'built' it?

This is Honda's second MegaBloks campaign, the first was a similar commercial for the Honda element produced several years ago. Honda probably asked MB to produce another commercial for them. MB is well established in Japan, with an Asian model line produced and distributed by Bandai. The sets are unavailable in North American and Europe. Otherwise we'd all have Thunder Bird, Gungan, and a host of cool licensed properties available in our stores over here.