2009 yet another fantastic year for LEGO

[Front]

Today LEGO released the 2009 annual report. Growth and success are two key words.

2009 Report on LEGO.com

[Rufus]

Well that's good for the future! Funny thing, every year TLG's balance book gets better, yet mine seems to get worse. I wonder if there's a connection?

I really ought to buy some shares. I wonder if they'll let me collect dividends in set form??

Anyone with financial savvy - what's 2.2 billion DKK in Sterling?

And is there a breakdown per theme? I couldn't find one in the annual report, just the headline news that City and SW are once again the best sellers.

[Front]

Well that's good for the future! Funny thing, every year TLG's balance book gets better, yet mine seems to get worse. I wonder if there's a connection?

I really ought to buy some shares. I wonder if they'll let me collect dividends in set form??

Anyone with financial savvy - what's 2.2 billion DKK in Sterling?

And is there a breakdown per theme? I couldn't find one in the annual report, just the headline news that City and SW are once again the best sellers.

You can't buy shares in LEGO, it is family owned.

Divide by approx. 8 to get from Dkr to Sterling Pound.

Figures for specific themes etc. are confidential, you don't tell competitors what works and what does not.

[danim]

So lego has made £266,980,023.50 last year WOW

[Rufus]

You can't buy shares in LEGO, it is family owned.

It was just a facetious comment . If you could, I'd have done it by now.

[Aanchir]

Well, glad to see LEGO's doing well. *goes to read the PDF*

[The Green Brick Giant]

I don't have time to read all of it, but does it say what the number one selling set was in 2009?

[Peppermint_M]

I don't have time to read all of it, but does it say what the number one selling set was in 2009?

Star Wars was once again the most successful theme. I gleaned that from google news.

News Aggreagators FTW.

[Perterz]

So lego has made £266,980,023.50 last year WOW

€295,615,157.78

(I entered 2,2 billion DKK in xe.com)

For the report:

I like how LEGO shares that information, that's one serious growth!

1 Day everything will be built out off LEGO

[Fugazi]

It's expected Star Wars and City would be the most profitable lines, they're the ones with the largest number of sets as well. I wonder on a set-per-set basis which would be the most profitable for LEGO, perhaps some of the Modular Houses would come in the top 10 then.

I have yet to read the pdf, I'm curious if there's any word about the adult fan market in there.

From the website:

On the basis of the past years’ positive developments in sales and expectations of continued sales growth during the years to come, the LEGO Group made a number of investments in increased production capacity in 2009 – mainly in Mexico, the Czech Republic and Hungary.

More production in Mexico and Eastern Europe = less in China?

Edited March 5, 2010 by space6901

[Whittleberry]

It's expected Star Wars and City would be the most profitable lines, they're the ones with the largest number of sets as well. I wonder on a set-per-set basis which would be the most profitable for LEGO, perhaps some of the Modular Houses would come in the top 10 then.

I have yet to read the pdf, I'm curious if there's any word about the adult fan market in there.

From the website:

More production in Mexico and Eastern Europe = less in China?

Hopefully less in China, but I think the increase in Mexico and Eastern Europe is more due to increases in overall LEGO sales and also expanding production capacity for the future.

In The Brick, the figure given for "percentage of LEGO that AFOLs buy" is 11%. But I don't know if that is based on number of sets, or taking into account the number of pieces in a set, or even how accurate it is.

Edited March 6, 2010 by Whittleberry