If this does happen, then so long to a return to the Batman line.

LEGO Iron Man.

LEGO. Iron. Man.

Excuse me while I get down on my knees and beg for this to happen. What really gets me on this is that this is actually somewhat plausible as far as licence possibilities go based on LEGO's history with Marvel and Disney properties.

LEGO Marvel?!

I assume it will be a combination of minifig scale sets and oversized action figure sets like they did with Toy Story?

It will be very exciting if this happens

If TLG got this license, and were able to do sets from all the previous films these heroes are in, this theme could become as big as Star Wars.

lets not get carried away, SW is a whole galaxy of mainly vehicle-based sets and iconic characters and ships. Whereas Avengers would be a couple of buildings and "fight" sets and maybe a vehicle of two, Avengers would have to rely on minifigures, and not a lot of inspiration for sets will give this license a maximum of maybe three waves.

Yes, but if TLG were to get the rights to the comics as well... the fanbase for comics is huge, and there is probably a hell of a lot more stuff to make from the comics than the films. But, lets hope it doesn't come to that. I wouldn't want to see SW end because of Marvel, but see Marvel come in and fill the space that SW had once SW is (eventually) ended. But that may never happen, so whatever. All I was saying was that the comics had the potential to become as big as SW.

Yeah, but few kids today read comics (they don't know what they're missing)

Sadly true, perhaps, but I think Fives has a point; consider how TLG handled Batman - they still based the theme upon the comics... and the movies, and the TV shows, and most of the rest of the overall Batman mythos in general, with its various incarnations and permutations. If TLG approached an Avengers (Marvel?) license the same way, then... yow, there's no end to the possible sets they could do. I don't know that the theme would ever surpass Star Wars if only for the sheer popularity of the latter, but if there's anything that comes anywhere close to the sort of broad, multigenerational appeal of the Star Wars saga, and has a comparably huge body of source material to draw upon (substantially more, actually), it'd be Marvel (or DC).

it'd be Marvel (or DC).

A very fair note. Actually DC is no less big than Marvel and is in fact independent.

I guess one thing that may stop LEGO, and rather than bringing us Batman, Superman, Justice League, etc.... give us Marvel, is the fact that DC is generally darker and certain storylines are obviously adult-oriented. (Batman mostly) That may pose a threat to future LEGO Batman. Still they did a pretty good job with Batman theme back then. And should they step away from vehicle vs vehicle concept, the theme will become the second SW, no doubt.

Good day, ladies and gentlemen! )

Edited June 2, 201113 yr by The Penguin

I also hope this comes to pass. Not only for the cool sets that would come out but also a Lego Avengers video game would truly rock.

Really excited that this could be a possibility. I was bummed when Mega got Iron Man and now they have Cap as well, but one never knows. Could be that Lego does something w/ Marvel like it did with PotC and produce sets after the fact (of Mega doing them...),so who knows...

Any chance DC has of seeing more Lego sets lies in (my opinion) a blockbuster movie based on a "A-Lister" - ie Wonder Woman or another Superman reboot. Would it be cool if GL got some sets? Yeah - but I think we'd have heard something by now...

Well it seems as of recent that Lego have taken most Megablok licenses and made them better.

a Lego Avengers video game would truly rock.

Oh man, I agree 1000%!!

Oh man, I agree 1000%!!

Travellers Tales do seem to knock the games out pretty quickly so it's a real possibility after the 2nd HP game. Don't forget there will be another Clone wars game around the corner too though.

Megabloks sure have. Right now they have three lines of Collectible Minifigures on shelves to compete with Lego's, and they're all licenced: Halo, Marvel and Hello Kitty.

It would be interesting to keep watch on what MegaBloks does as far as 2012 licensing. That is, if Megabloks does not have any new Capt. America or Iron Man products coming out, perhaps it means they no longer have the license of for new sets and Lego will have something.

Yeah, but few kids today read comics (they don't know what they're missing)

But, there are also cartoons and movies based on Marvel characters. It seems hard to avoid anything Marvel these days.

Well it seems as of recent that Lego have taken most Megablok licenses and made them better.

I wouldn't say that, necessarily. We've only seen one other intellectual property switch from Mega Bloks to LEGO for licensed building toys, and since both that and Marvel are owned by Disney we can't be sure if it's a matter of companies in general turning to LEGO over Mega Bloks or simply Disney deciding that since LEGO products of their IPs have been successful so far, they want to move over their Marvel properties as well.

And note that many other properties have made the switch in the opposite direction in the past decade. Several licensed Duplo themes have been discontinued, only for the owners of those IPs to offer the license to Mega Bloks instead. Examples include Dora the Explorer and Thomas the Tank Engine. This could be because the quality advantages of LEGO products aren't as relevant to the Duplo age range. Product safety and cost are some of the key factors in the success of toddler toys, while complex builds and the general brand appeal are hardly even relevant (after all, Duplo figures have never been as iconic as the LEGO minifigure, and it's hard to design successful video games and other marketing methods that appeal to the Duplo age range).

Whatever the case, though, TLG has demonstrated that they are definitely the best building toy company at producing high-quality licensed products and having them fly off the shelves. I don't expect Halo or Hello Kitty to be switching over to TLG anytime soon, since Mega Bloks seems to be doing an OK job with those properties, but we'll see whether these instances of companies switching to LEGO in their licensing are isolated instances or part of a larger trend favoring LEGO's superior quality over Mega Bloks's lower prices.

A system Avenger's line would be pretty awesome, probably next to the Hobbit on my list of dream Lego licences.

Assuming Lego gets rights to the earlier films, I think Lego has some possibilities for vehicle-based sets, like the fighter jets and racecars from Iron Man 1 and 2, the Hummer/school battle in The Incredible Hulk, and it looks like Captain America will have some cool vehicles.

Also, it sounds like The Avengers will be drawing on the Ultimates storyline, and there's actually plenty of options for system sets.

I think the biggest advantage of the Avengers licence is that unlike PotC (Jack Sparrow in every set), PoP (Dastan in every set), and Indiana Jones (Indy in every set), Avengers sets wouldn't have to include the same character over and over, which might help them sell better.

An Avengers theme would be awesome!!

Here's hoping for a big Hulk thou. I really don't want Hulk to be a standerd mini-fig with printing. I hope they go the way of Hagridor a Castle Troll. And make him bigger then everyone else. An angry face for him is a must too. Maybe a head with printing on both sides.

Thor's helmet, as well as Loki's would be nice.

Iron Man, my son would love. We went to see Iron Man 2 last year and he sat through whole movie wearing his Iron Man Helmet with the faceplate up, and his Iron Man halloween costume. I tried to get him to wear it for Thor, but, he wouldn't!?

Jamie

Edited June 4, 201113 yr by jamie75

WOW!

I must say that i'm in joy with these news. I'm pretty sure it's sure (lol) this is coming, and I can't stop seeing myself holding minifigures of Iron Man and Captain America.

Now, if you allow me to cool down your hopes a bit - I would be more expectant on the fact the License if it comes is going to be over the Movie coming out in 2012, and not exactly the whole Avengers Universe.

Cheers

Now, if you allow me to cool down your hopes a bit - I would be more expectant on the fact the License if it comes is going to be over the Movie coming out in 2012, and not exactly the whole Avengers Universe.

You make a good point there and, though I wouldn't mind to see LEGO of The Avengers, I am afraid that's what it is, just the Avengers. So I'm hoping, maybe one day, they'll expand. I'd love to see X-Men stuff as well. Maybe Fantastic Four too, but honestly that is where it's enough for me, as those are the only aspects and team-ups I'm familiar with.

But still, great news that there might be something like this coming up

Thanks for posting the news, tin7_creations

Regards,

Mitch

Edited June 4, 201113 yr by CF WeaZZel

It is always possible that just as LEGO has done with previous licensed themes like TS, IJ or POTC, they do a mix of sets from the Movie and from the general Avengers Universe.

Although I find this a bit unlikely. You must remember that Comics aren't that much of a thing around the World as they are in the US. And if LEGO can make sets that will appeal to everyone (the ones on the movie everyone will see), I don't see them going for sets that only Comic Readers may be appealed too (I know the US is a big market, but still...).

Just my 2 cents,

Cheers

It is always possible that just as LEGO has done with previous licensed themes like TS, IJ or POTC, they do a mix of sets from the Movie and from the general Avengers Universe.

Although I find this a bit unlikely. You must remember that Comics aren't that much of a thing around the World as they are in the US. And if LEGO can make sets that will appeal to everyone (the ones on the movie everyone will see), I don't see them going for sets that only Comic Readers may be appealed too (I know the US is a big market, but still...).

Just my 2 cents,

Cheers

I agree to an extent. But at the same time, remember that the LEGO Batman license included some characters that are relatively unfamiliar to the average moviegoer, like Nightwing (although Nightwing is not a completely obscure character, having appeared in a number of Batman cartoons, he is still not too well-known outside of the comics community). If TLG were to balance out moderately obscure characters with more well-known characters, they could work the obscure characters into an occasional set as "exclusive" minifigures, while still maintaining the level of brand familiarity needed to sell the sets.

Of course, LEGO Batman had some advantages that an Avengers license would not have. Batman, as a brand, is traditional, iconic, and built upon familiar archetypes. Batman is a superhero with a dark past who uses technology to fight crime. The Avengers are not as old a brand, nor as familiar a brand in all social circles. While some of the individual characters are fairly well-known (such as Captain America and Iron Man), the group itself is not too familiar to everyone and doesn't have the same common attributes as the Batman franchise.

Looking at Wikipedia, the fact that there was a recent cartoon series involving the Avengers makes a more expansive, less movie-specific line seem more feasible. And at the same time, it's possible a movie-specific line will be sufficient depending on whether it has enough potential for sets and whether it is successful enough to become a lasting franchise.

But I definitely agree about comics not being successful enough on their own to make non-movie characters and elements worth including. Even though comics are very big in certain communities, those communities don't usually overlap with the age range of the average LEGO buyer these days.

Oh, I better not get too excited over this, or I will just be disappointed when it doesn't happen. I define my self as a superhero nerd first, and human second, so..

I put The Avengers in one of the 'Dream Licenses' threads and was shot down >: (

Avengers licensing would be GREAT for the minifig accessories alone.

Thor's mighty hammer and winged helmet for one.

Plus Iron Man with his armor.

And Captain America with his shield and headgear (I dont know if Cap wears a helmet or what he wears)

Not to mention Loki and his getup

Hawkeye and his bow (new color for it if not new mould)

As for those who talk about Spiderman, there is a reboot of the Spiderman film franchise comming out in 2012 so if we see any new sets, its likely they will appear alongside that film.

Hmmmm - I had forgotten about the new Spidey film in the works.

The plot thickens.

As for those who talk about Spiderman, there is a reboot of the Spiderman film franchise comming out in 2012 so if we see any new sets, its likely they will appear alongside that film.

Except that Spider-man is a Sony pictures film, while The Avengers is Disney, who LEGO is already working with. Sony would probably have a separate merchandising deal, not that LEGO couldn't get that too.

Except that Spider-man is a Sony pictures film, while The Avengers is Disney, who LEGO is already working with. Sony would probably have a separate merchandising deal, not that LEGO couldn't get that too.

The Avengers is Marvel.

-Omi

The Avengers is Marvel.

-Omi

From Wikipedia:

"The Avengers is an upcoming American superhero film produced by Marvel Studios and distributed by Walt Disney Pictures."

So you're both right. Apparently Joss Whedon is writing and directing - so this could possibly be the first Whedon-related Lego?

I think I'd like to see the Avengers licensed, but only because Lego can have so many licensed themes at a time and if they drop Pirates of the Caribbean in favour of Avengers, this could see the return of Classic Pirates.

Yes, I realise this is not why I should be pro-Avengers.