Orlego Posted January 10, 2005 Posted January 10, 2005 I was just sitting here on my lunch break when this thought hit me... I have never seen a Lego TV Commercial I live in the US so I don't know if it is different overseas, but I can't remember ever seeing a commercial for Lego. Come to think of it, I don't think I have ever seen any type of conventional advertising for Lego. No TV, Radio, Billboard, Magazine, Newspaper Ads, etc. In fact, the only conventional advertising for Lego that I know of was the Bionicle ads that were playing in theaters. Most of Lego's advertising dollars seems to be spent advertising to people that already know about the company and its products. Quote
jonfett Posted January 10, 2005 Posted January 10, 2005 I have seen a few Lego ads in the UK. Most recently was one for the first range of KK2. Featuring the kinights tournament, the Large Castle and some of the other sets.. the voice overhead was kinda cheesy actually! There have been ads for the designer range, those were a while ago.. these has a boy and a girl both making different creatures and robots to scare the other one, I have also seen this ad on a billboard "What will you make?" as well as in a mag. There have also been ads for Harry Potter line and possibly Star Wars but those were a couple of years ago. So in reply to your thread Orlego, I guess it is different overseas as I have seen quite a few Lego ads. Has anybody else seen any of these? Jon. Quote
dyip_90 Posted January 10, 2005 Posted January 10, 2005 i saw a lot of commercials on TV for lego. -Titans versus Prehistoric(or something like that) -KK2 -Alpha Team There's a lot more, i just forget them Most of it is showing a kid building a set in fast motion Quote
Jipay Posted January 10, 2005 Posted January 10, 2005 In my country lego is advertising for kids at christmas time ! Mostly on TV, but also on the back cover of lucasfilm magasine. The ads on TV are for ferrari/racers and clickits. They are now playing a brainwashing ad for clickits on a well know cable channel here... Quote
Orlego Posted January 10, 2005 Author Posted January 10, 2005 WOW :oD , besides the Bionicle theater promos, Lego is pretty much word-to-mouth here. I would like to see a Lego commercial to see how they promote the items. California may have a few TV ads since they have a Legoland Park, but I have never seen any ads here, not even when I was a child. My mother was always the promoter of Lego. Lego were expensive but she much rather have us get a Lego set because they promoted creativity. *satis* Quote
Wolf04 Posted January 10, 2005 Posted January 10, 2005 On www.lego.com/city they have two commercials...one for the Fire sets and the other for the Police sets. Other than that, I've seen a couple on TV, mainly KK and Alpha Team (new and older) Quote
Orlego Posted January 11, 2005 Author Posted January 11, 2005 On www.lego.com/city they have two commercials...one for the Fire sets and the other for the Police sets. Other than that, I've seen a couple on TV, mainly KK and Alpha Team (new and older) Thanks for the link Wolf. The commercials are not as bad as I thought they would be. *satis* Quote
ApophisV Posted January 11, 2005 Posted January 11, 2005 We had some commercials for Mindstormes a few years ago... And I saw at least one commercial the last month, although I don't know how often they are shown (have no TV at home... :( ) Quote
Vader Posted January 11, 2005 Posted January 11, 2005 Ive seen a few but i cant recall ever seeing any for the SW range, like jipay said most of the adverts seem to be on the back of comics/magazines etc. Quote
Orlego Posted January 11, 2005 Author Posted January 11, 2005 Ive seen a few but i cant recall ever seeing any for the SW range, like jipay said most of the adverts seem to be on the back of comics/magazines etc. When I was a child I had seen Lego ads on the back of mags such as Boys Life, but I have not seen them since. Although I do not read Boys Life anymore to know if Lego still advertises with them. Hmmm, I don't even know if Boys Life is still around. ;) Quote
Darth Drew Posted January 11, 2005 Posted January 11, 2005 In the US, Lego did a commercial for Star Wars sets in 2000. That's the most recent one I remeber seeing. Quote
Jipay Posted January 11, 2005 Posted January 11, 2005 Well we are here to promote them so they don't need that much of ads, do they ? *wacko* Quote
jonfett Posted January 11, 2005 Posted January 11, 2005 I have never seen this on TV but I found it on the Lego website, an ad for 4+ Pirates. http://www.lego.com/eng/fourplus/pirates/default.asp Jon. Quote
Orlego Posted January 12, 2005 Author Posted January 12, 2005 I have never seen this on TV but I found it on the Lego website, an ad for 4+ Pirates.http://www.lego.com/eng/fourplus/pirates/default.asp Jon. Thanks for the link Jon. :) I did not expect it to be as long as it was, but from a promo aspect it works. I now find myself interested in the junior pirate stuff. ;) Lego really needs to bring back the system pirate sets. :'( :') Quote
jonfett Posted January 12, 2005 Posted January 12, 2005 Well, now we got viking instead! ;) Jon. Quote
Orlego Posted January 12, 2005 Author Posted January 12, 2005 Well, now we got viking instead! ;)Jon. That is really cool. I can't wait to see what all the new sets look like. Now all we need are Roman sets... :D Quote
Vader Posted January 13, 2005 Posted January 13, 2005 Making adverts for lego must be tough or lego finds that it dosent make them enough money. Quote
Endigo Vandane Posted January 13, 2005 Posted January 13, 2005 I remeber one from the late eighties. It featured the 6830 Space Patroller being chased by the 6894 Invader. The patroller pilot was so distracted by his pursuer, that he crashed and while he was hiding behind a rock, you could see the Invader land in the background. That was so cool! :oD I'm sure I've seen others, but this is the one I will never forget. Quote
Brickmaster Posted January 15, 2005 Posted January 15, 2005 Ive seen alot of thier commercials. The new designer sets (4507 and 4508) KK, new police and fire rescue, bionicle,alpha team, and i remember seeing one before a movie at a movie theater.(dodgeball was the movie) Quote
Padawan716 Posted February 22, 2005 Posted February 22, 2005 watch the Nickelodeon channel - that's where Lego seems to advertise. Mainly Bionicle, but I'm sure they advertise other stuff. Quote
joeroy Posted February 24, 2005 Posted February 24, 2005 Do anybody collect all the Lego TV commericals, I would like to have them all. It really bring back those memory. Please let me know. Thanks Quote
erikutt Posted February 26, 2005 Posted February 26, 2005 ive seen two i thik. one star wats where there are some kids in a room building lego and the KK2 comercial Erik Quote
#1legofreak Posted February 28, 2005 Posted February 28, 2005 Well, now we got viking instead! ;)Jon. yea vikings are better! and I see some adds on TV :X: Quote
snefroe Posted March 4, 2005 Posted March 4, 2005 lego adds appear more or less on a regular basis in Flanders. I mean, once a year or so... Most around christmas... they don't repeat them very well, though, so i can't remember any of them very well. there was one with the former police theme, bionicle. i remember an old castle add as well. according to the people of Lego, they're going to do more of these adds... Quote
Governor Mister Phes Posted March 20, 2005 Governor Posted March 20, 2005 I'm in Australia and the last Lego TV adds I remember seeing were in 1998 for the UFO space sub theme. Quote
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