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THIS IS THE TEST SITE OF EUROBRICKS!
THIS IS THE TEST SITE OF EUROBRICKS!

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Doing my usual search for Lego stories and this one popped up from the 24th of October........Lego's CEO was in Oz !

He touches on many points, especially Lego's turnaround in their fortunes and about Lego Friend's.

http://www.smh.com.au/business/legos-record-australian-push-stacks-up-20121024-284d5.html

Edited by Fugazi
edited title

Good article and good news for Aussies and Oz based fans. Hope there is a knock on effect in NZ in terms of export numbers of bricks.

Did anyone see the tv spot of him on the Ten morning show Breakfast.

Interesting artical, just thinking of all the money I spend on over seas web sites, none of this I assume counts towards the total Australian sales talked about in the Artical. Its mostly the larger and more expensive sets I get from OS as well.

It's nice that Australia got recognition for 50 years of LEGO (1962)... the USA got no such recognition last year, for their 1961 (Samsonite) LEGO introduction. TLG sued Samsonite from 1970-72 to get the license back... so they use 1973 as the begin date for LEGO in the USA... rather petty if you ask me...

From my 2,800 page DVD Download chapter (still available).... here is a copy from the Old LEGO Catalog Chapter... of the very first Australian LEGO catalog of 1962....

This is from before Australia went to the dollar/decimal system in the early 1970s...

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Love it. Especially the note about Special Sets - "but because these sets will build only one model it is better to start your collection with one of the Basic Sets and get a Special Set later" - how times have changed!

Edited by AndyC

Here are the model designs for many of the Special Sets...

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And here is what the Australian version of the 236 Garage set design looks like. The larger box sets have similar box designs with the stud background as found in this version of the 236 set...

8185677127_e10d032904_b.jpg

Edited by LEGO Historian

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