My 10235 hasn't arrived yet, so I have to exclude that from my voting.

For me, The Toy Shop and Bakery are shoulder to shoulder; I can't separate them. I love the building of the Toy Shop (the toys in the display cabinet is a wonderful touch) but the frozen lake in the Bakery is what made me fall in love with the series in the first place.

By process of elimination, my least favourite would then be either the Post Office or the Cottage. While the cottage feels slightly out of scale (though I've made my peace with it) the interior is just beautiful, so I might put that marginally above the Post Office.

I built the Winter Village Market the other day and thought it was quite a good build but could maybe have been a bit less expensive, but at least it goes with the toy shop, bakery and post office better than the cottage does. I hope TLG return to the format of the first 3 builds as the cottage was totally out of size compared to these