Posted March 9, 201410 yr Greetings everyone! I'm a student at the University of Lucerne in Switzerland. This semester we're looking at marketing as part of the Design Management study. Our task is to create a marketing plan for a company of our choice. My team happily agreed on looking at LEGO. Instead of looking at the broad masses we chose to investigate LEGO products targeted at an older audience. LEGO Creator Expert and LEGO Architecture If you own any products of those segments, it would be greatly appreciated if you could answer this 8-questions survey: https://de.surveymonkey.com/s/99H756H Or if you would like to add anything on this topic, feel free to send me a pm or answer to this post. Also, if you know anyone who might contribute to my survey, feel free to distribute the link. I hope this is the correct subforum and I'm not breaking any forum-laws. Thanks a lot in advance! legoisgood
March 12, 201410 yr Author This is amazing! I would have never imagined to get this many responses. Thank you all
March 15, 201410 yr Done. I picked "> 10" since I assumed you meant for it to mean less than ten. Good luck on your project for uni.
March 16, 201410 yr Hello. We are danish University students from Roskilde University in Copenhagen and would like to ask you if it was possible to have a look at the result of your survey when it is completed, as we ourself are writing a project on LEGO. We are analysing it's strategy and net-value. If it is possible, please forward it to jakobaldk@gmail.com. Kind regards Jakob Lauridsen. BSc Business Administration, CBIT, Roskilde University, Denmark.
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