The issue isn't the price, but the licence (the other sets are lotr) as well as the question, if it would be popular. They have enough to fill the set. Old Bilbo, Gandalf, Frodo, Sam, Merry, Pippin, Rose, the old guy with a broom, who laughs and then gets an angry look by his wife, his wife..., a few of the party guests... especially Bilbos relatives... if they include a little party tent, they can put as many characters in it as they want. Also the Option of the experienced adventurers coming back in Gondor and Rohan armour....