That's a loaded question. I am the consumer. Of course I would include much more than Lego might. I want the bricks, kid.
Again...on the whole, I was not bashing or putting down the wave. But as a lifelong castle collector (since 86) they just seem to be following a familiar path with the licensed theme now. They aren't bad. I never said they were. I just saw Gwerndorf's cart and it reminded me of so many other mini-cart kits that always seemed like sloppy seconds or an excuse to lazily squeeze out another set within a theme's current wave.
But, not to dodge your question, my $10 kit would be that Gollum dude. In his cave/swamp. Almost like and 8x8 MOC...fish, and foliage and water elements and different color dots. Interesting pieces that equaled up to a neat little cave for a singular, unique little mini.
And if you are going to call me a troll, call me a Troll 2. Because I am that kind of a troll. Nilbog.