I think the set is beautiful. And even though it meets the 10 cents per piece ratio, I think it will be a hard sell to some of the casual lego people.
The Star Destroyer was $300 when it came out, Millennium Falcon was $500.
Those are two ships are icons of the Star Wars franchise which to a degree justifies the price. And while I will be definitely be buying the shuttle, I don't think it has the same iconic status. So we'll see how it goes I guess.